The Masks have primarily been given to Saiyans. Bardock and Xeno Bardock were the first to use the power of the Mask, being known as the Masked Saiyan on the first occasion they used it. Xeno Vegeta would go on to be the next user as the Black-Masked Saiyan, followed by Xeno King Vegeta as the Dark-Masked King - using it's power in conjunction with Mechikabura's magic power - and then Paragus and his son Broly - who utilized this power whilst merged with the Seven-Star Dark Dragon Ball. Super 17 was given a mask whilst part of the Universe Creation Planners, and an incarnation of Goku Black later chose to utilize one mask and become the Crimson-Masked Saiyan.
The power of the Mask will corrupt its user and leave them susceptible to the commands of the Time Breaker who equipped them with it; however, this can be overcome with enough willpower as demonstrated by Xeno Bardock, allowing the user to control the power for themselves. In the manga version of the Dark Empire Saga, Xeno King Vegeta was also able to accomplish this. In Super Dragon Ball Heroes (anime) and its corresponding manga series, Goku Black was able to control the power of the Mask for himself, as it had no visible influence over his mind.
Possibly due to his status as a god or due to his extreme willpower, Goku Black does not appear to have been mentally influenced by his Mask.
The other person to have complete control over themselves while wearing the mask is Xeno Bardock.