There are many movies that have hilariously bad stories so the generalization of saying i'm holding DBH to a cinema's quality is dumb especially considering how bad modern cinema often is nowadays.
Yu-Gi-Oh was not intended as a promotion but it turned into one with time.
Maybe we don't have a explanation on things in super like ultra instinct cause the writers will get a good paycheck ether way so they don't have to care about the story.
I Could get into why i don't like super but the basic point is they make these unthoughtful cash graps cause the studios need to fill that timeslot.
The only expectation i have is that it has a interesting and consistent narrative and if that is too much too ask then they should not need to pay writers to write this.